New Holland, PA – February 17, 2016 – Rutt Handcrafted Cabinetry, the leading maker of timeless, architecturally significant, original cabinetry, has named White Good, a full service marketing communications agency, as Agency of Record. White Good will work with Rutt Handcrafted Cabinetry to manage its MARCOM efforts, including messaging and content generation, media and public relations, social media, and trade show and event activation.
2016 marks the 65th year of Rutt Handcrafted Cabinetry production. Continuing in the tradition of Phares Rutt, who, working from a rustic workshop next to his home in Lancaster County, Pennsylvania, produced designs that were innovative and timeless, the Company delivers uncompromising craftsmanship, reverence for furniture-quality construction and a love of detail. Rutt has set the standard, carving out a unique position as the leading manufacturer of luxury custom cabinetry.
“We are pleased to be working with White Good as we continue to tell the Rutt Handcrafted story,” said Jason Artus, VP Sales & Marketing, Rutt Handcrafted Cabinetry. “We need to educate a whole new generation about the specialness of our Company. White Good has strong appreciation and understanding of the luxury kitchen and bath market, making the agency an exceptional partner.”
About White Good
White Good, a member of the 4A’s, is a fully integrated marketing communications agency specializing in strategic ideation and tactical integration. We’re dedicated solely to building the brands of manufacturers and marketers of furnishings, decorative finishes and building products for residential and commercial market segments. For more information, call 717-396-0200 or visit www.whitegood.com.